This Privacy Policy explains how AJ Furr Ltd, trading as Ace Septic Tank Services (“we”, “our”, or “us”), collects, uses, and protects your personal information when you visit our website, contact us, or use our services.

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We take your privacy seriously and are committed to keeping your information secure, transparent, and in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
 

1. Who We Are

Ace Septic Tank Services
Trading name of AJ Furr Ltd
Registered Office: Woodside Farm, Common Lane, Thurne, Great Yarmouth NR29 3BX
Email: info@aceseptictankservices.co.uk
Telephone: 01692 670367

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AJ Furr Limited is the data controller responsible for this website and the personal information collected through it.
 

2. Information We Collect

We may collect and process the following types of personal data:
 

Information You Provide Directly:

• Name

• Address

• Telephone number

• Email address

• Any additional information you provide in an enquiry form or during communication with us
   

Information Collected Automatically:
 

• Your IP address

• Browser type and device information

• Pages visited and time spent on our website

• Cookies and tracking data (see Section 6)

3. How We Use Your Information

We process your personal information for the following purposes:
 

• To respond to your enquiries and provide quotations or services

• To manage appointments, maintenance, and service records

• To issue invoices and manage payments

• To comply with legal and regulatory obligations

• To improve our website and customer experience

• (With your consent) to send marketing updates or service reminders

We never sell your information to third parties.
 

4. Legal Basis for Processing

We rely on one or more of the following lawful bases for processing your data:
 

• Contractual necessity – to provide you with the services you’ve requested

• Legal obligation – to comply with waste management and environmental laws

• Legitimate interests – to operate and improve our business

• Consent – where you have opted in to receive marketing communications
   

5. Sharing Your Information

We may share your information with:
 

• Our employees and subcontractors involved in delivering our services

• Professional advisers (e.g. accountants, insurers)

• IT and website service providers who support our operations

• Regulatory bodies such as the Environment Agency when legally required
   

All partners and service providers are bound by confidentiality and data protection agreements.
 

6. Cookies and Website Tracking

Our website uses cookies to enhance your experience and help us understand how visitors use our site.

You can control cookie settings via your browser at any time.

Types of cookies we use:
 

• Essential cookies – for core functionality (contact forms, navigation)

• Analytical cookies – to track site performance (e.g. Google Analytics)

• Preference cookies – to remember your settings

By using our website, you consent to our use of cookies in line with this policy.
 

7. Data Retention

We keep your personal information only as long as necessary to fulfil the purposes for which it was collected: typically:
 

• Customer records: up to 7 years for accounting and legal compliance

• Enquiries: up to 12 months if no service is booked

• Marketing consent: until you unsubscribe or withdraw consent
   

8. Your Rights

Under UK data protection law, you have the right to:
 

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your data (in certain circumstances)

• Withdraw consent for marketing at any time

• Object to or restrict certain types of processing

• Request a copy of your data in a portable format

To exercise any of these rights, contact us using the details in Section 1.

If you’re unhappy with how we handle your data, you can lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk
 

9. Data Security

We use secure systems, encrypted storage, and restricted access to protect your personal information.
All online forms and data transmissions are secured using SSL (Secure Socket Layer) technology.
 

10. Links to Other Websites

 

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites. Always review their policies before submitting personal data.
 

11. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
 

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Ace Septic Tank Services

Trading as AJ Furr Ltd

📞 01692 670367
📧 info@aceseptictankservices.co.uk
📍 Woodside Farm, Common Lane, Thurne, Great Yarmouth NR29 3BX

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